The thinking behind Playful Media
Playful Media is founded by Dr Fiona Glen who spent more than two decades building consumer and subscription businesses as a senior marketing leader at Apple, Amazon and Microsoft. As a marketer, and more recently as a 45+ consumer, she experiences a simple truth: the 45+ audience is poorly represented in ads, and rarely bought specifically, resulting in lower brand affinity and weaker results.
Why Playful Media exists
Playful Media exists to close that gap. Our approach is fresh and performance-focused, and aims to make impactful work accessible even to smaller brands. Our work is backed by research, with clear creative guardrails and hard-working media strategy built around who this audience actually is, not who advertising assumes them to be. We can help on two fronts: brands who want to reach this audience properly, and creators who already know it and want the right brand partnerships.